What Is Dropshipping?
Dropshipping is a retail fulfilment method in which a store sells products without keeping them in stock. When a customer places an order, the store buys the product from a supplier, who ships it directly to the customer. The seller does not need to hold stock or handle the product.

Here’s how dropshipping typically works:
- Set Up an Online Store: The retailer creates an online store or lists products on a platform such as Shopify, WooCommerce or Amazon.
- Source Products: The retailer finds manufacturers, wholesalers or distributors who offer dropshipping for the products they want to sell.
- Import Product Listings: The retailer adds the supplier’s product details, images and descriptions to their online store or marketplace listings.
- Market and Sell Products: The retailer promotes and sells products through their chosen sales channels. After a customer places and pays for an order, the retailer orders the product from the supplier.
- Supplier Ships the Product: The supplier ships the product directly to the customer. The retailer does not physically handle it.

Key advantages of dropshipping include:
- Low Startup Costs: You don’t need to invest heavily in inventory upfront.
- Wide Product Selection: You can offer a broad range of products from various suppliers.
- Location Independence: You can run a dropshipping business from anywhere with an internet connection.
- Reduced Risk: You buy products only after a confirmed sale, reducing the risk of unsold stock.
Dropshipping also has challenges, including lower profit margins, delivery and quality control issues, and competition. Reliable suppliers, effective marketing and good customer service are important. Research the market and plan your business carefully before you start.
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